Over the past few weeks I’ve been researching more and more into the SaaS world. The ScioDec blog has some interesting posts, and this recent one doesn’t have a lot new to say, but sums up what most of the people I speak to are thinking.
In the meantime, it’s not totally clear to me how the business model is going to work for a lot of the smaller players unless they get swallowed up by salesforce.com or others.
I’m also reading Groundswell, the book about social media written by analysts at Forrester. It’s a great summary of the impacts that social media is starting to have in the world of marketing and how corporations can harness the power and reach of social media to their advantage.