I wasn’t sure what the definition on Sales 2.0 was, so I looked it up in Anneke Seley and Brent Holloway’s new book Sales 2.0:
“Sales 2.0 is the use of innovative sales practices, focused on creating value for both buyer and seller and enabled by Web 2.0 and next-generation technology. Sales 2.0 practices combine the science of process-driven operations with the art of collaborative relationships, using the most profitable and most expedient sales resources required to meet customers’ needs. This approach produces superior, predictable, repeatable business results, including increased revenue, decreased sales costs, and sustained competitive advantage.”
It’s a fantastic book for any business interested in improving sales enhanced by technology. You can buy it straight from Amazon below:
I’ve recently started working with dSales, a consulting practice specialising in leading edge processes, technology and skills development to increase sales conversion rates, improve resource productivity, and enhance the customer experience across distributed sales and service teams. We often enable this processes with technology based on salesforce.com.