I have been working with the team at LoyaltyTech, a company that delivers business and technology solutions in the demand chain – e-commerce, loyalty programs, customer analytics, and social network integration – paticularly in multi-channel retail environments. Australian retailers have lagged behind North America and Europe in their adoption of these strategies. DTDigital recently posted on how important it is for Australian companies to pick the pace and predicts that this will be the year it happens.
In recent visits with customers and prospects, I’ve found that many of them don’t have an appreciation of how cost-effectively some of these initiatives can be implemented to provide a measurable increase in revenue and lifetime value of customers. Improving your customer’s experience doesn’t have to cost $1m and can provide multiple opportunities for increased loyalty and cross/up sell. Contact LoyaltyTech to learn more.